PyjamaHR & Scouto : Marketing and Social Media
I worked on the social media and marketing collaterals for both PyjamaHR and Scouto to ensure consistent branding and experimented with lot of content to increase engagement. Crafting a cohesive visual language and platform specific creatives boosted the brand's recall and user interaction. Overall it led to stronger online presence, improved lead quality, and positioned both brands as standout players in the HR tech and AI recruitment space.
Timeline
June, 2024 - July, 2025
Role
Visual Designer
Tools used
Figma, Illustrator, Photoshop, After Effects, Premiere Pro
Problem
PyjamaHR's social media platforms had a chaotic visual identity with no consistency which resulted in lesser engagement and reach.
Solution
My approach focused on building a consistent visual identity that aligned with the brand. I worked closely with the marketing team to experiment with different types of content to understand what performed best. Based on these insights, we created a structured social media calendar with specific post types for each day, ensuring consistency in both content and design across all platforms.
Competitor Analysis
We began with an in-depth competitor analysis of leading HR and recruitment platforms like Workable, BambooHR, Lever, and Rippling etc - focusing on their content strategies, tone, and visual language. Our goal was to craft a brand identity that strikes the right balance between friendly, fun, and professional. To achieve this, we drew inspiration from both B2B and B2C brands with standout social media presence, such as Zuddle, Swiggy, Dunzo, and HubSpot etc, blending their engaging content styles with a clean, credible aesthetic tailored to the HR tech space.
Result
Through consistent experimentation and strategic content planning, we achieved a 20% increase in overall engagement rate and doubled our follower count from 50K to 1 lakh within six months. This growth was driven by a mix of data-backed content formats, brand-aligned visuals, and timely posting. The improved engagement also led to higher brand visibility and stronger inbound interest from potential clients and partners.