PyjamaHR : Product Hunt launch Campaign
PyjamaHR : Launch on Product Hunt | Campaign
Timeline
August, 2024 - September, 2024
Role
Visual Designer
Tools used
Figma, Illustrator, Photoshop, After Effects, Premiere Pro, Canva
Project Brief
For the launch of PyjamaHR at Product Hunt, I was responsible for designing a full visual campaign to create buzz and drive visibility. The project required launching visuals for campaign, engaging social media creatives, promotional assets for product listing platforms, and a YouTube video to showcase the product’s features - all aligned with a clean, friendly brand identity.
My work overview
Product Hunt Launch Assets:
Designed eye-catching marketing visuals like thumbnails, banners, and feature highlights to promote PyjamaHR on Product Hunt.
Social Media engagement -
Created engaging posts and countdowns across LinkedIn, Twitter, and Instagram to build buzz before, during and after the launch to secure "product of the day" badge.Other Product Platforms:
Designed visuals to promote PyjamaHR on other discovery platforms like Appsumo, G2 for wider reach.YouTube Video Promotion:
Designed a video content showcasing PyjamaHR’s features, shared via YouTube for added visibility.
Market Analysis
I collaborated with the marketing team to track different platfforms launched on Product Hunt like Zuddle, Cello, Flowmapp, Bolt and Notable AI etc. We analyzed their launch strategies, visual communication, and engagement patterns. These insights helped us refine our own design direction and ensure PyjamaHR stood out with a distinct and compelling brand presence.
Video promotion
To create the PyjamaHR explainer video, I researched top SaaS and HR tech videos to understand how they simplify complex workflows. My goal was to clearly showcase how the ATS works - from job posting to hiring, using clean visuals, a friendly tone, and smooth animations. I brainstormed the script with the marketing team, ideated the scenes, created illustrations scene wise and then animated the video using tools like aftereffects and photoshop. I came up with a final video ensuring it aligned with the brand and effectively communicated the product’s core value.
Result
From launching visuals to social media and video content - PyjamaHR earned the “#1 Product of the Day” badge on the same day and secured the “#2 Product of the Week” on Product Hunt. The strong visual identity and engaging assets played a key role in capturing attention and driving audience engagement during the launch.